Lure Fishbar

Located in the vibrant heart of SoHo at 142 Mercer Street, Lure Fishbar offers an exquisite seafood dining experience that artfully blends fresh ocean flavors with a chic, nautical-inspired ambiance. From the moment you step inside, you're transported to the intimate luxury of an elegant yacht, where warm lighting and tastefully appointed decor create a relaxing yet lively atmosphere perfect for everything from a casual catch-up to a special night out.

The menu at Lure Fishbar is a treasure trove of seafood delights, crafted with exceptional attention to freshness and flavor. Standout dishes like the Kumamoto Oyster Sashimi and Hamachi Ponzu Crispy Sushi Rice showcase the chef’s mastery of subtle yet bold tastes. Sushi aficionados will relish the Sushi & Sashimi Combo or the uniquely satisfying Lure House Roll and Nori Crusted Tuna. For a richer, comforting entrée, the Miso Glazed Salmon and the luxurious Sea Urchin Bucatini offer layers of umami and creamy decadence that linger on the palate.

But Lure Fishbar goes beyond traditional seafood fare. From the inventive Tuna Tacos bursting with fresh zest, to the indulgent Deep Dish Cookie dessert that perfectly rounds out your meal, every dish stimulates your senses in vivid, memorable ways. The restaurant also boasts a selection of premium steaks including a tender Filet Mignon, a succulent New York Strip, and a richly marbled Ribeye, catering beautifully to carnivores looking for variety.

Beverage offerings shine equally bright, particularly the house cocktails which are both crafted and named with passion. Signature sips like the spicy and tropical La Piña Picante and the subtly floral Lychee Martini perfectly complement the flavors of the dishes. For those who appreciate sake, the curated selection by the glass, including options like Yamahai Junmai and Junmai Ginjo, adds an elegant dimension to your dining experience.

Repeated praise from guests highlights Lure Fishbar’s impeccably fresh seafood and its expertly crafted sushi. Ana Carolina was enchanted by the “impeccable shrimp tempura” and found the ambiance “beautifully decorated and incredibly cozy,” evoking the sensation of dining aboard a luxury liner. Liza Zakharova called the sushi “one of the best” she’s had, appreciating the “lovely atmosphere” that immerses diners in a refined yet welcoming yacht-like setting. Meanwhile, Jose pointed out the “buzzy yet comfortable” vibe, perfect for any occasion, and raved about their espresso martinis. Customers like Najjla Nemer also note the standout service, especially the hospitality of the sushi bar chef Wilmer, who makes guests feel genuinely at home.

Although the space can get busy, which might impact service timings during peak hours, the quality of food and the inviting atmosphere consistently win over diners, making Lure Fishbar a cherished SoHo gem. Whether you’re craving fresh oysters, crave creative sushi preparations, or simply want to indulge in a sophisticated night out with expertly shaken cocktails, Lure Fishbar delivers a dining adventure that tantalizes the senses and leaves a lasting impression.